FEIYUE X MALA PROJECT X HICKIES
The Flying Pig Sneaker is the brainchild of three brands – Mala Project, Feiyue, Hickies. It is a nod to the 2019 Year of the Pig. Inspired by 90s China pop culture, The Flying Pig Sneaker delivers a sense of nostalgia, while combining with Feiyue’s brand DNA, “flying forward,” honoring the desire to take the next step in your personal journey.
Feiyue is teaming up with top models, bloggers and fashion influencers to create the ultimate travel guide for summer. The Feiyue Travel Guide will offer a glimpse into the lives of Jess Hart, Alexandra Richards, Christina Caradona of TropRouge.com and more. Throughout the summer, a different influencer will take over @FeiyueShoes Instagram account to promote their travel guide and show their followers how they "Fly Forward".
IN THE STUDIO
Feiyue reveals its new collection for the upcoming Fall/Winter season. The much-anticipated Origine 1920 range is a tribute to Feiyue's origins, celebrating the past and the revival of the brand around its unique DNA. The line includes five different models (Fe Lo, Fe Lo II, Fe Hi, Delta Mid and A.S. High) available in either black or white. These styles feature a washed canvas upper, used sole and faded chevron, for a recognizable vintage look.
Feiyue and Vice Magazine revisit a gaming icon by fully dismentling and redecorating 2 vintage pinball machines. The Warewolf and the Star troopers, both themes explored by Feiyue in its previous Video campaigns are used to remaster the pinballs. A series of 4 Events organized in Paris's traditional bars & Pubs has gathered hundreds organized in Teams via the Event's Facebook page.
Back in the 80s, Andre Christopher Ardiaca, a big rock fan and filmmaker, decided to follow hard rock hit band Black Death for a year. Willing to produce a tribute to the most important band of his generation, he finally ended being a privileged witness of the incredible tragedy the group was part of. Paul Anton, the band's famous drummer was the first one to go, dying suddenly during a concert at Earls Court.
NEON AND BIRDS
Capturing the ethereal nature of progress. Feiyue's latest visuals explore the reality of today's Asian lifestyle. Where futuristic design structures meet ancient forests; mythology merges with science. Hong Kong is the epitome of this movement. The blend of new and old is personified through the fresh innocence of the modern girl and her relationship with the ancestral ghost as they progress through an ever shifting landscape.
THE FLYING PROJECT
For the realization of its viral Video, "The Flying Project" Feiyue has given carte blanche to two members of "Span-Kidz ', an artistic collective bringing together filmmakers and graphic designers. Young directors Julien Vray and Srinath C. Samarasinghe highlighted the very definition of the name FEIYUE: Flying Forward synonymous with "fly and go through."
SINGAPORE LAUNCH EVENT
To celebrate their launch in Asia, Feiyue has invited seven Asiabased artists to create mobile art installations inspired by the shoes. Participating artists include shoe customizers SBTG and Hypethetic, interactive design studio Arcade, creative agency Assembly, graphic artist Mojoko, and illustrators Mindflyer and Zxerokool.
"Shapes" translates to silhouettes, silhouettes floating around a dream-like universe crafted by a very talented duo. From visiting the worlds biggest cities to observing different urban tribes, Feiyue expresses its loves for travelling through its campaigns. A passion Feiyue wants to share with its customers by making them discover new horizons.