Heritage Campaign

The spring campaign was inspired by the movement and creativity the Feiyue brand exudes. Taking the history of the 1920's martial art brand and combining the chic French style, the campaign is a clean visual of what it means to "Fly Forward."

Utilizing models and dancers, the campaign came to life over a series of classic and modern shots. The evolution of both body and mind is clearly showcased throughout all spring campaign images, creating a cohesive knowledge of the movement and attitude of the Feiyue lifestyle.