Singapore Launch Event
To celebrate their launch in Asia, Feiyue has invited seven Asiabased artists to create mobile art installations inspired by the shoes. Participating artists include shoe customizers SBTG and Hypethetic, interactive design studio Arcade, creative agency Assembly, graphic artist Mojoko, and illustrators Mindflyer and Zxerokool.
The artists were given total creative freedom to reinterpret the Chinese born, French owned sneaker brand. The seven artists were also given a pocket-sized Flip HD video camera to document their process, and the videos were then compiled into a mini documentary